ITN Source, the footage licensing division of UK news and multimedia content provider ITN will now be directly offering clients Still images from UK photo agency Rex Features to back up news clip requests.
ITN Source say: ‘The partnership has been formed in response to a growing demand from ITN Source’s clients in the Broadcast sector to access Still images for use in archive-based productions.’
As part of the agreement, ITN Source will be creating and supplying over 100,000 ITN stills to the Rex Features collection, covering a whole host of iconic news events captured over the last 60 years.
Andy Williams, Managing Director at ITN Source, says: “When we began looking at the Rex Features Stills archive, we were all struck by the synergies with our footage and the opportunities this would present for our clients in the broadcast sector. When we began getting to know the team at Rex, we discovered that we shared similar values of independent companies that have stood the test of time. The partnership agreement made a lot of sense from a number of angles.”
• Rex Features has over 10 million images that are searchable online as well as a further 15 million images that are kept in its archives. ITN Source has over 2.8 million archive news clips, programmes and film titles, representing almost 500,000 hours of footage dating back to 1896.
• As part of the agreement, ITN Source will be creating and supplying over 100,000 ITN stills to the Rex Features collection, covering a whole host of iconic news events captured over the last 60 years.
• This licensing partnership is currently trialling this in the UK market only.