Stock footage and photography agency Dissolve has launched the Liftoff collection.
They say: ‘It’s a thoughtfully assembled footage collection drawn from the professional and personal work of talented filmmakers.’ The collection includes footage originally shot for a variety of projects — commercial spots, narrative films, documentaries, travelogues, and experimental cinematography. In other words, not necessarily shot for stock. The result is a stylish collection of cinematic work. “Our customers are major advertising agencies, film studios, and production houses. They need exceptional content for their film and video projects,” says Brian Novy, director of sales for Dissolve. “The Liftoff collection delivers that — exclusive video content from fresh filmmaking talents who are bringing a cinematographer’s eye to stock.”

• The collection is born of Dissolve’s Liftoff program, which it has been offering to exclusive contributors for two years. Qualifying footage must first adhere to a few criteria, including having all releases and meeting overall quality and style standards. Dissolve’s in-house production team then edits, color grades, and creates the metadata for the video clips, at no cost to filmmakers.