This is a good example of the ‘New Media’ delivering photo news – directly missing out editors, production staff +++ and it’s what people want from a niche news subject which is becoming more and more available on their social networks …for free!
Followers of fashion will now be able to get a full dose of everything happening at New York Fashion Week directly from the front row of the catwalks via Vine – the short burst instant video platform available on Twitter ….

Twitter say: ‘New York is abuzz with top designers, models, stylists and behind-the-scenes fashionistas from around the world for Fashion Week.’
If you have #NYFW #FOMO, fear not: Twitter and Vine are your front-row ticket to the hottest shows in town. With timely Tweets, photos and six-second Vine videos, all the glitz and glamour of Made (@madefw) and Mercedes-Benz Fashion Week (@MBfashionweek) is delivered directly to you, wherever you are.

Here are some of the ways you can follow along:

#BehindTheFashion
Designers will use this hashtag to capture moments that tell the stories behind their shows. Whether it’s the last-minute tailoring or a much-needed moment of Zen, these Vine videos will show what happens beyond the scrim.