A great reminder from AP here about how the viewing figures and reach of major sports events is growing at a massive rate due to digital delivery.
‘The AP unveiled a sequel to its popular 2012 sport video at Sportel in Rio de Janeiro, outlining how the second screen experience — combining TV and mobile devices — has become a firm new reality in the world of sport.’
The video connects the dots of the changing media world among news organizations, advertisers, social media, digital devices and sport events worldwide — and how all of the changes are resulting in quickly evolving content consumption habits.
View the original The Big Game video