Trusted Media Brands – owners of Readers Digest and other consumer reads – has acquired streaming and social media agency Jukin Media.
They say: ‘With Jukin Media’s world-class content production capabilities and its proven ability to build massive audiences, the combined company will provide advertisers with unmatched power to reach consumers across web, social, CTV, OTT and print properties with brand-safe, unique and authentic content. The acquisition further establishes Trusted Media Brands as a digital-first media company that offers brands and commerce partners best-in-class opportunities to connect with highly engaged audiences.’
Deal breakdown:
● Acquisition creates a platform that reaches hundreds of millions of highly engaged consumers across web, social, CTV, OTT and print through popular brands and content
● Partnership fuels collective growth opportunity through expansion of streaming capabilities, video production and social media as well as the continuation of digital content licensing
● Shared leadership in user-generated content across brand properties brings like-minded approach together under one portfolio of content
“Trusted Media Brands’ powerful network of brand relationships, our growing portfolio of community-driven lifestyle media brands and our proprietary first-party data platform, together with Jukin Media’s social media, video production and streaming TV acumen, are positioning us for our future and fueling significant opportunity for long-term growth,” said Bonnie Kintzer, CEO and President of Trusted Media Brands. “Our audience benefits from an even broader array of engaging content to fuel their favorite pastimes, and our collective capabilities provide our advertising partners with increased revenue-driving opportunities and a wider audience base across emergent and established platforms.”
The acquisition of Jukin Media quadruples Trusted Media Brands’ monthly audience reach and combines its portfolio of community-driven content properties whose passionate audiences have increased 40% year over year along with a commerce business that has grown 75% in the past year. Jukin Media’s portfolio of properties reaches more than 220 million fans online and generates more than two billion minutes of video viewed each month across streaming TV and social media. The addition of Jukin Media’s portfolio will immediately strengthen Trusted Media Brands’ existing vertical coverage in food, home, lifestyle and wellness, and adds additional expertise in categories including pets, entertainment and humor.
