People: Brian Felsen joins AdRev as President – drives strategy and growth

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Brian Felsen – photo supplied

YouTube music administration service AdRev has announced the appointment of Brian Felsen as company President. Felsen will drive strategy and growth as well as develop new products for AdRev.
They say: “Brian is a trusted and seasoned leader who consistently delivers results. He’s uniquely qualified to take the helm with his understanding of the space,” said Ryan Born, CEO of AdRev. “I’m confident in Brian’s intuitive feel for the needs of artists, publishers and labels, and in his ability to leverage our technology to create exciting new revenue opportunities for rights holders and content creators.”
“I’m extremely pleased to be joining the AdRev team – to be a part of the second fastest-growing media company in the U.S.,” said Brian Felsen, president of AdRev. “After years of helping hundreds of thousands of independent musicians and authors distribute their works, I’m delighted to now work at the nexus of music and YouTube, which is where the industry is going and where I can best help content creators get paid doing what they love.”
Prior to this appointment, Felsen was the President of CD Baby, the world’s largest distributor of independent music, and the founder of BookBaby, which distributes the works of thousands of writers worldwide.

• Assets under AdRev management include the production music libraries of Universal Publishing Production Music, Warner/Chappell Production Music, Extreme Music (Sony/ATV), Selectracks (BMG), 5 Alarm Music (Imagem); master recordings of Universal Pictures Film Music, including Pharrell Williams’ “Happy”; songs recorded by bestselling artists Eminem, T.I., Creedence Clearwater Revival, Imagine Dragons, Bob Dylan, Robbie Robertson, The Rolling Stones, The Who, Wu Tang Clan, Two Steps from Hell, Celldweller, Dino Merlin; and YouTube stars Kurt Hugo Schneider, Mack Z and comedian Kat Williams.

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